ELIGARD required a modern HCP website that could clearly communicate complex clinical information for advanced prostate cancer while maintaining scientific rigor and brand credibility. The existing experience made it difficult for healthcare professionals to quickly locate and interpret key data, creating friction in moments where clarity and confidence are critical.

The challenge was to simplify dense content without compromising accuracy, and to create an experience that supported efficient navigation for busy HCPs operating in a highly regulated environment.

As the Digital Lead at Heller Agency, I led the digital experience strategy and design direction for the ELIGARD HCP website.

I began by restructuring the information architecture around how healthcare professionals evaluate treatment options, prioritizing clear access to efficacy, safety, dosing, and prescribing information. Content was organized to reduce cognitive load and support fast, intuitive scanning across the site.

From there, I designed a clean, purposeful interface that balanced clarity with clinical credibility. Layout, typography, and interaction patterns were intentionally refined to guide users through complex information without overwhelming them. Throughout the process, I collaborated closely with strategy, medical, regulatory, and development teams to ensure the experience aligned with both HCP needs and compliance requirements.

The redesigned ELIGARD HCP website delivers a clearer, more structured, and more intuitive digital experience for healthcare professionals. Complex clinical information is now easier to navigate and understand, supporting confident decision-making and reinforcing the brand’s credibility in a competitive oncology landscape.

Visit the RUBRACA HCP website